Is Social Media Worth Your Time and Energy?

Chrisbryan Nguyen

Is social media worth your time?

YES!! Social Media Marketing is an effective way for you to connect with your potential customers interested in your business, deliver valuable content, and build/nurture your relationships with your followers.

This marketing tactic is an excellent option when you are trying to reach a massive amount of customers.

“If you want to reach everyone, you’d better make something that everyone wants,” - Seth Godin.

You have to keep in mind followers do not mean customers, when people go on social media they want to be entertained, educated, or content they can relate to. So, why should you use social media?  

‍‍

Reach your targeted audience (and more)

There are about 4 billion active users on social media making it easy to reach your targeted audience. What social media does is connect its users to pages they have an interest in. Liking, saving, commenting, and sharing pictures will change the algorithm of what shows up on your explore page.


Here are a few stats to keep in mind:


Increase in trust and brand recognition

When you provide quality content to your followers, you get to connect with them on a more personal level. They follow you to see what else you can give them that may be helpful. As a result, you start building trust and a reputation.

Reaching your followers on a more personal level is what makes you different from your competitors. They start to be comfortable and familiar with your brand, leading them to be confident in what your business provides.

Great ROI

When it comes to starting any business we all seek free marketing strategies, (social media is one of them).  Social media will help your business generate leads passively,, after building a quality page for one year,  you start to have your followers referring business to you. Social media is also known to be the most cost-effective strategy to help your business grow (if you decide to do paid ads).

Even when you outsource the work to a social media marketing agency, you'll find it to be effective and affordable. You can earn a higher return on investment in the form of high-value leads and sales.

Quality customer service

When it comes to growing your business online, you want to have the best customer experience. Keeping your customers loyal to you and happy will drive them back to your business. You will be able to directly contact your customers on social media in their DMs.

Since you have a direct connection with your customers, you can take care of their questions and concerns quickly. Providing quality service to your customers motivates them to send business over to you. Social media is the best way to build a referral list.

Compete directly with your competitors

Simply put, everyone is using social media, and if you are not on social media you are already 10 steps behind your competitor. Staying on social media and "stalking" your competitors will help you learn more about them. What could you do that they are not?

You want to be in front of their faces when there is a question or concern that arises, or you'll lose them to your competitor.  Keeping up with current marketing trends is how you reach the new and old generations.


So is social media effective? Yes, and you should start as soon as possible!


Social media marketing is an effective strategy to bring new leads into your business and get them to engage with your company. If you haven't started yet, or don't know where to start don't hesitate to even create a profile.

Roots media is a top-notch marketing agency that provides social media marketing that can help start your online presence. With professional background experience and exposure to many industries, we can work with anyone and everyone.

Want to dive into creating an online presence for your business? Visit our website at www.cknconsultinggroup.com or contact us directly at (858) 900-1835 to speak with our social media specialist about how you can start or grow.

‍

‍